embroidery etc. was named Small Business of the Year 2022 for Suffolk by the Hampton Roads Chamber.
Each year, Hampton Roads residents nominate their favorite small businesses to the Chamber of Commerce, which selects a winner in each city. This year Embroidery Etc., located off South Main Street, won the Suffolk award.
“It’s super exciting, but I was caught off guard,” said Jennifer Groves, owner of Embroidery Etc. “I am very grateful for the recognition and publicity it has brought.”
The screen printing and embroidery workshop has been located in Suffolk town center since 2007. They offer a variety of customizations to suit customer needs. People can get custom embroidery or screen printing on various garments or place orders for custom business cards and envelopes.
The mission of the Hampton Roads Chamber is to help local businesses succeed. Each year, it recognizes a business in each city of Hampton Roads, then chooses a regional winner, which will be announced this year at a celebration on May 5.
According to the Hampton Roads Chamber, small businesses make up more than 95% of all employers, creating three-quarters of all new jobs and accounting for more than half of the country’s gross domestic product.
“It’s important to buy local because supporting small businesses prevents everything from becoming big business,” Groves said. “Small businesses provide better customer satisfaction and retain customers who refer friends and other businesses. Everyone is loyal to each other, especially in a small town like Suffolk.
According to Groves, the downtown is a tight-knit community with merchants supporting each other. embroidery etc. has done customizations for other businesses, including screen-printed shirts for Amici’s Pizza Cafe and embroidered polo shirts for Suffolk Insurance. The shop highlights these customizations on social networks and in return, the companies greet and thank Broderie Etc.
“We do a lot of cross-promotion,” Groves said. “We’re going to do some work for another company in town and post it on our social media, and then they’ll post our work as a thank you. It really helps us help each other get new business. We have received many new orders this way.
Due to the COVID-19 pandemic, Embroidery Etc. has created more of an online presence for people interested in its services. Customers can drop by the store at 136 S Main St. in person or visit its Facebook page to make a request.