AGe is just a number, and Delhi’s Sheela Bajaj, who started her crochet business at the age of 78, is the embodiment of that philosophy.
Sheela, who has been crocheting sweaters for her family for years, rekindled her skills and turned it into a business during the pandemic-induced lockdown.
It was her granddaughter Yukti Bajaj’s idea to start a business showcasing her skills, knitting amazing works of art.
So, in November 2020, Sheela launched her crochet business on Instagram under the name CaughtCraftHanded. While she took responsibility for manufacturing and marketing, her granddaughter Yukti took care of the finance and logistics department.
From pillow and cushion covers to bookmarks, children’s clothes, sweaters, bottle and cup warmers, scarves, headbands and even foot and ankle warmers – she knits it all.
It was a proud moment for Sheela, who then earned her first salary of Rs 350. “It was a feeling I had never felt before. I felt so proud and independent that I just wanted to dance,” Sheela says. She now receives orders from all over the world.
Today, the demand for its products is 10 times greater than the supply.