CAIRO — Amazon.eg recently launched a new storefront for thousands of Egyptian handicrafts and heritage products to support Egyptian products. The new market showcases products from Egyptian partners, manufacturers and brands.
The new showcase was announced on October 10 during the Turathna Exhibition for Egyptian Heritage and Handicrafts, organized by the Egyptian Micro, Small and Medium Enterprises Development Agency (MSMEDA). The launch was inaugurated by Egyptian Prime Minister Mustafa Madbouly.
Speaking at the inauguration ceremony, Omar el-Sahy, managing director of Amazon Egypt, said that the new page promotes and endorses tens of thousands of local products from small and medium-sized enterprises capable of competing with products. strangers.
He praised Amazon Egypt’s commitment to continuously working to contribute to the success of small and medium-sized businesses in Egypt, as they are essential to Amazon Egypt’s ability to offer a wide selection, favorable prices and a customer experience. convenient purchase for its customers.
Observers praised the prominence of the freshly rolled out showcase showcasing Egyptian products. This step will allow millions of customers to discover the craftsmanship that expresses Egyptian heritage, thus promoting sales, contributing to business success and generating employment opportunities.
Investment and economics expert Mahmoud Atta told Al-Monitor: “Launching a page for handicrafts and heritage products on the Amazon Egypt platform promotes and markets the Egyptian product and benefits the owners of emerging and artisanal projects. This step helps to revive handicrafts, especially the production of pottery, ceramics, leather goods, carpentry, metalwork, crochet, embroidery, clothing, home furnishings, textiles , tools and basic necessities.
He noted that Amazon Egypt will not only enable small and medium-sized businesses to display their products on Amazon.eg, but will also provide them with the necessary training to develop and price match their products to comply with local requirements and global markets, which will strengthen their competitiveness locally and internationally.
“The partnership with Amazon Egypt will establish an integrated society for handicrafts and promote handicrafts and heritage products made by women and young people. It also helps reduce unemployment,” Atta added.
Speaking at the inauguration ceremony, MSMEDA CEO Nevin Gamea expressed his gratitude for the cooperation with Amazon Egypt. She explained that this step will increase the number of products offered and increase exposure for small businesses to help them keep pace with local and global standards.
She further commended Amazon Egypt as a pioneering e-commerce company for helping owners of micro, small and medium enterprises in various productive sectors and helping them to continue and grow.
Gamea added, “The agency (MSMEDA) is constantly working to open up new opportunities to help companies expand the marketing of their products. The agency also wants to support traditional craft projects that reflect the Egyptian cultural heritage, with modern products that meet all customer tastes.