A 78-year-old grandmother started a Delhi-based knitting business called Caught Craft Handed with her granddaughter. The two created an Instagram account to showcase their creations. Old Sheela Bajaj and her 27-year-old granddaughter Yukti Bajaj came up with the idea to start the knitting business called Caught Craft Handed in 2020 during the COVID-19 lockdown. Yukti Bajaj told a publication how their small business started.
yukti said that “I have always seen my grandmother knit clothes for us since childhood. She loves knitting sweaters and socks for us and even for the kids in the neighborhood. Seeing her grandmother’s talent and passion for knitting, she created a “Caught Craft Handed” Instagram page to display the knitting patterns.
Grandma starts a knitting business
The grandmother-granddaughter duo now has a team of six to seven women helping Sheela Bajaj complete her orders. The price range starts at Rs 100 and can go up to Rs 5,000 depending on the product being produced.
Yukti Bajaj was raised by her mother and grandmother after her father passed away when she was a child. Her mother passed away a few years ago and now she lives alone with her grandmother. Yukti currently works for Accenture and helps with the knitting business.
In an interview with The best India, Yukti explained that she was a language expert in a company in Delhi and that she commuted to work. After COVID-19 hit, she started working from home and noticed how bored her grandmother was at home. She decided to reintroduce her grandmother to knitting and the hobby quickly turned into a small business.
Although the initial response to their business and Instagram page was dismal, it grew over time. Currently, their “Caught Craft Handed” Instagram account has over 37,000 followers and has over 480 posts. The company was initially shipping around 8-10 orders per month, and now the company is shipping around 20 orders per month.
There are several stories of older women who started businesses during the COVID-19 lockdown. Urmila Asher, 77, started a snack business “Gujju Ben Na Nashta” to help her grandson financially.
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