A digital collection based on the craftsmanship of Beijing’s Eight Palaces will be issued jointly by Tencent and the Dongcheng District Culture and Tourism Bureau on Lingxi, an NFT market owned by a Chinese e-commerce company JD.com.
The first product, “Beijing Embroidery”, was unveiled on June 11, which is also Cultural and Natural Heritage Day, and will be officially launched on June 14. Cloisonne, jade carving, ivory carving, carved lacquer, painted and inlaid lacquer, filigree and imperial carpets will be introduced one after another.
The original work of Beijing Embroidery Digital Collection was authorized by Beijing Juzhuangchang and was created based on the works of Master Sun Ying, the representative heir of the national intangible cultural heritage of Dongcheng District. There are two collectibles, including Mandarin Squares from the Qing Dynasty. The crane and the Qilin, depicted in the squares, are traditional and auspicious beasts and symbols of traditional Chinese virtues. This group of intangible cultural digital collections aims to show traditional culture in a way that is easy for young people to accept.
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The release of the Beijing Eight Palace Digital Craft Collection represents an active exploration of a local government office under the guidance of China’s national cultural digitization strategy, aimed at influencing public cognition and meeting the needs young people. He also hopes that designing interesting products can attract groups of consumers who love culture and art collection and lead them to offline scenarios. Harnessing the potential of digital intellectual property rights will help masters of intangible cultural heritage achieve better conversion of intellectual property.