Lässer acquires Saurer’s embroidery business

Saurer’s embroidery business unit was taken over by Lässer Holding, the shuttle embroidery machine manufacturer based in Diepoldsau, St. Gallen, Switzerland.

This step represents a consolidation of the two market leaders in the production of shuttle embroidery machines. Lässer is a family business founded in 1954. Saurer developed the first shuttle embroidery machine as early as 1878.

All assets and contracts awarded to Saurer’s embroidery business will be transferred to Lässer Holding and the transfer of operations will be completed by the end of May 2022.

“We are convinced that with the combined new insights, Lässer will lead the industry to lasting success,” said Anton Kehl of Saurer Intelligent Technology AG. “We believe we have found the best solution for our customers and our employees with this measure. While this decision was not easy for us, we are optimistic about the future of the shuttle embroidery market in this new configuration.

Lässer has its head office and production site in Diepoldsau as well as 12 other sites around the world, including Turkey, India and Thailand.

“As a proud Swiss company, it made sense for us to partner with another well-known name in the industry,” said Franz Lässer, co-owner and chairman of the board of Lässer Holding. “With this step, we are pooling more than two centuries of knowledge and look forward to continuing to inspire our customers around the world with innovative developments.”

For customers, employee retention ensures that Saurer embroidery machines will be optimally supported and maintained in the future.