Megan Faith does knitting, Emma Chamberlain and inclusive fashion

Megan Turner had no idea what she was getting into when she decided to make socks for her family. Turning her lockdown enthusiasm for knitting and crocheting into her own business, Megan Faith does, she went from a reluctant Instagrammer (more on that later) to a global sensation. Her designs have even been worn by YouTuber Emma Chamberlain.

Given her phenomenal success, it’s funny to think the Brighton-based designer needed some serious persuading to make her first post. “My sister encouraged me to create an Instagram page for my knitting which, at the time, I thought was really bad,” she laughs. “Honestly, I didn’t think anyone would be interested and I certainly had no intention of selling anything. I just wanted a place to post pictures of the things I was knitting.

But the request did not take long to arrive. “People DM me their requests and depending on what I’m doing, I usually ask for a few measurements. I don’t work from generic sizes, I make any size that exists! So everything is completely personalized.

In addition to promoting body inclusivity, Megan Faith Makes is also a platform for slow fashion. Turner found that many of her followers were unaware of how many hours it took to produce a piece. “If I had to knit solidly all day, I could finish a short-sleeved top in 14 to 16 hours. But after that I still have to sew all the ends up and block them off – this involves immersing the garment in water for 20 minutes and then hanging it out to dry, which takes 2-3 days. So from start to finish it can take about a week.

It was towards the end of 2020 that Turner really went viral. This coincided with the release of one of its most popular models: the sweater vest. “Always, always my best-selling item,” she notes. It was then that she was contacted by Jared Ellner, Emma Chamberlain’s stylist. He asked to borrow vests for a promotional shoot for Chamberlain Coffee. “Emma Chamberlain ended up wearing one of my cardigans and it was a huge pinch moment for me. I literally watch her videos while I knit!

Unlike other corners of the internet, Instagram’s knitting and crochet community is incredibly supportive. “Everyone is very invested in cheering each other up and sharing messages,” Turner explains with a smile. “It’s a really lovely community to be a part of and where everyone just wants you to succeed.”

Could you describe your first post on your Instagram page? And what do you think now?

My first Instagram post was of two pairs of socks I made for my mom and sister. They had both worn them a few times before and at the time I thought it was a cool shot. But looking back, I’m like, ‘oh my god, these are very worn socks.

Who is your favorite person who are you currently?

I mean, so much! But someone I particularly like right now is a lady named @shishi.san. She makes these gorgeous hand tufted floral rugs and gorgeous crochet sweaters and dresses. And she also just had the cutest baby!

What’s the last Wikipedia hole you went through?

Definitely something to do with game of thrones. My boyfriend and I are currently watching House Of The Dragon and I have walked some strange rabbit holes in this world…

Who is the person who followed you and who excited you the most?

@mollyohalloranknitwear comes to mind. She uses a knitting machine to make these very beautiful knit dresses and tops, then colors them. I’ve liked her stuff for a long time, so when she followed me, I was very flattered.

What’s the strangest DM you’ve ever received?

The number of messages I get from people who want me to send them free stuff. They sometimes offer to share my page on their Instagram in exchange, but obviously they don’t realize how long my products take to be made. I don’t mean to be mean, but when something takes more than 12 hours to create, one post just isn’t enough!

Do you have something strange written in your notes on your phone?

I have lots of notes saying things like “10sc increase 12 for 4.5”. It’s to keep me on track while I’m knitting or crocheting. It’s not necessarily strange to me, but I think if anyone else saw it, they would be very puzzled.