Shopian’s ‘Embroidery Lady’ leads the way in entrepreneurship thanks to government scheme

May 31, 2021 8:49 p.m. STI

Shopian (Jammu and Kashmir) [India]May 31 (ANI): The government’s financial aid program for energetic and hardworking entrepreneurs has changed the life of a woman from Bhorihalan village in Shopian and earned her the title of “Embroidery Lady”.
Dasy Jan, who has been embroidering for 6 years, did not have enough money to open her embroidery unit. But with the help of the Department of Handicrafts and Loom, Dazy was able to secure financial aid of Rs 1.80 lakh.
She used the fund to purchase raw materials and eventually set up an embroidery unit at her home.
Hailing the government’s efforts, Dasy Jan said, “I wanted to make a living so I went to the handicrafts department for help. The department offered me a financial aid of Rs 1.80 lakh. This amount helped me to set up my embroidery unit at home, and to buy raw materials like fabric and embroidery thread.”

Dasy Jan is now an inspiration to other women in the neighborhood who want to become a successful entrepreneur like her.
“I believe that everyone should earn their bread, and for that, learning a trade is essential,” she added.

She pointed out that there is a demand for Kashmir embroidered Phirans.
“People all over the world are asking for Kashmir Embroidered Phirans, especially those with tilla work. Whenever tourists come, they want to have one of these Phirans. Sometimes people contact me to provide Phirans for their shops in Delhi too,” she added.
Muhammad Syed, deputy training manager of the Department of Crafts and Hand Weaving, Shopian, said that Dasy had already signed up for the artisan credit card and carrier program, and that she knew embroidery work as well.

“She only needed financial help. As soon as we finished inspecting her papers and made sure she knew about the job…we wanted her job to prosper because the area from which she belongs is poor. the more she thrives, the more she can help people to employ people. So we sponsored her and the bank gave her the loan,” he told ANI.
Syed also told ANI that Dasy’s work is known for its perfection in and around Sophian. (ANI)