The new h+h americas textile craft show will launch in Chicago next year

The North American textile craft industry is about to have a new trade show. Launch scheduled in Chicago from June 22 to 24, 2022, h+h americas will be the first international offshoot of h+h cologne, the world’s leading textile industry event produced by and held annually in Koelnmesse in Cologne, Germany.

Designed to unite the soft craft industries in North America, the new show responds to the increased demand for a strong and unified national show for the North American craft sector due to the growing popularity of the pandemic-induced crafts in the United States Not only has the industry recorded double-digit growth rates, but it is also estimated that just under 30 million Americans are crocheting, knitting, sewing, quilting or embroider, providing an ideal basis for a successful premiere in the US market, according to Koelnmesse officials.

“Our decision to launch h+h americas is in line with our strategy to make trade fairs more international and more accessible to our customers via online channels,” said Gerald Böse, CEO of Koelnmesse GmbH. “This step will strengthen our show in Cologne while meeting the growing demand from the US market.”

He added that by taking the famous h+h brand overseas, Koelnmesse is establishing a premier ordering platform in the United States for North American buyers.

Held at the Donald E. Stephens Convention & Conference Center in Rosemont, Illinois, and sponsored by the Craft Industry Alliance, the inaugural h+h americas will mirror all soft craft product segments from its sister event, including home textiles , tapestry, sewing, knitting, crochet, haberdashery, quilting, tapestry, business software and marketing solutions.

Attendees will include soft craft retailers, wholesalers, designers and e-commerce, who will also be able to access the show virtually. Representatives of Koelnmesse Inc.the Chicago-based subsidiary of Koelnmesse said it expects North American exhibitors to be joined by several European companies.

“For many years, our customers have asked us when h+h will come to North America, because not everyone can get to Cologne,” explained Mette Petersen, President and CEO of Koelnmesse Inc. “The situation COVID has accelerated demand for soft craft products in North America, and we believe the time is right to introduce the well-known h+h brand to the United States”

She added that Chicago offers the ideal location for the launch of the show with its easy access for domestic and international travelers and its reasonably priced hotels.

“We are thrilled to partner with Koelnmesse to bring h+h cologne to the United States. For us, h+h cologne in Germany is the premier craft industry event,” said Abby Glassenberg, Co-Founder and President of Craft Industry Alliance. . “The opportunity to bring this event to North America and work together to create a new, inspiring and elevated trade show experience for buyers and exhibitors is unbeatable. This show will propel the entire industry forward.

Information on exhibit opportunities, attendance and speakers at the event will follow shortly.

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